Civify

Service Youth Activism
West Midlands & Staffordshire Nationwide
Client Volunteer based

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Civify was set up as a measure to ensure young people have a say in the decisions that affect them and a real opportunity to hold the people who write policy on their behalf accountable.

It is a youth led digital democracy platform founded by New Union to install social activism skills in the heart our young persons community who are aged 16 to 25 and based in the West Midlands. We give them the opportunity to launch campaigns on subjects they are passionate about and put them in front of elected officials such as MPs, Police & Crime Commissioners, Councillors and the Mayor.

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Civify Youth Activists have covered every major election in the West Midlands since 2017 including the last two General Elections, The West Midlands Police & Crime Commissioner and the inaugural West Midlands Mayoral Election.

Civify campaigns always have impressive engagement rates for example the Mayoral Election had a social media reach of over 2 million and an impression rate of over 3 million, that is a total engagement rate of 6,435,018, helped by having a designated show on Black Country Radio and coverage from ITV News and, The Huffington Post, Express & Star and The Birmingham Mail.

The engagement rate was incredibly high with people sharing their poll station selfies and the hashtag was also picked up by ITV News, Birmingham Mail and more which led us to a social media reach of over 2 million and an impression rate of over 3 million, that is a total engagement rate of 6,435,018.

Civify also factailates a range of projects and it covers Parliament Week every year. In 2017 Youth Activists explored what is it really like to run for Parliament and add a human side to the conversation, interviewing Stourbridge MP Margot James and Stourbridge Green Party PPC and in 2018 there will be a hackathon held to create a youth agenda with Dudley Council.

Any young person is welcome to join Civify and we do all we can to ensure the experience is tailored to interests.

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